Jørgen Watne Frydnes, who led the reconstruction of Utøya (site of a 2011 attack that left 77 dead), is linked with “Memory Matters LLC,” a company owned by Alice Greenwald, while also managing the memorial project for the Norwegian tragedy
The president of the Norwegian Nobel Committee, Jørgen Watne Frydnes, who announced on Friday the award of the Nobel Peace Prize to Venezuelan opposition leader María Corina Machado, is listed as an associate in Alice M. Greenwald’s company, ‘Memory Matters LLC.’ Greenwald is a prominent curator who spearheaded the creation of the 9/11 Memorial in New York.
Coincidentally, Frydnes was (until 2023) in charge of the reconstruction and memorialization of Utøya, where a right-wing extremist attack in 2011 caused 77 deaths. Greenwald’s company, Memory Matters LLC, acted as a consultant in the Utøya memorial project, creating a direct professional and business link between these two high-profile leaders.
On a related note, Frydnes also led the reconstruction and memorialization efforts for the Utøya island until 2023, where the 2011 attack claimed 77 lives. During this time, Greenwald’s company, Memory Matters LLC, served as a consultant in the memorial project, establishing a solid connection between the two high-ranking officials.
The documentary research conducted by @latablablog reveals that Jørgen Watne Frydnes, the current president of the Norwegian Nobel Committee and the former CEO of Utøya AS, has a business relationship with Alice M. Greenwald, former executive director of the 9/11 Memorial in New York, through his company “Memory Matters LLC.” The evidence gathered from the official website of the company (memorymattersllc.com) indicates that Frydnes is listed as an associate of this business entity, which offers “strategic consulting” for museums, memorials, and management teams. Greenwald, a recognized authority in memorials, leads this nonprofit organization.
The timing and thematic coincidence between Frydnes’s public role in Norway and his international business endeavors raises concerns about potential conflicts of interest that warrant clarification. The investigation by La Tabla/Platform of Data Journalism remains open to determine the precise extent of this business relationship and its possible intersection with the Norwegian memorial project.
